Selecting the appropriate platform is crucial for managing successful gambling advertising campaigns. Adsterra and 7Search PPC are two of the most well-known platforms among the many choices available. Both have special features and advantages, but the secret to optimising gambling ad revenue is knowing their advantages and how they complement your particular campaign objectives.
In this blog post, we'll compare Adsterra and 7Search PPC and look at the factors that are most important to casino marketers.
The Rise of 7Search PPC
7Search PPC is another promising platform, specifically known for offering affordable pay-per-click advertising solutions. As a result, it has become an attractive option for advertisers in the gambling space who want to increase their visibility without burning a hole in their budget.
What sets 7Search PPC apart is its focused ad network and straightforward ad auction system, which makes it a valuable tool for advertisers who are seeking targeted traffic but don’t want to deal with overly complex systems.
In contrast to more mainstream platforms like Google Ads, 7Search PPC offers a more niche and often less competitive environment. This can be a huge advantage for gambling advertisers looking to promote their services to highly specific audiences.
The platform offers simple and easy-to-use campaign management tools, which means you can get up and running quickly, without needing to be a marketing expert.
Understanding Adsterra
Adsterra is a versatile advertising network that has earned a reputation for its wide reach and ability to deliver high-quality traffic. It's a popular choice for online gambling ads because it supports multiple ad formats, including display banners, pop-unders, and direct links, all of which are great for generating engagement in the competitive gambling industry.
With a vast global reach, Adsterra allows advertisers to tap into diverse markets, ensuring that campaigns can target specific regions where gambling is legal and popular.
One of the key advantages of Adsterra is its powerful targeting capabilities. Advertisers can tailor their campaigns based on various factors such as demographics, interests, and geographical locations.
Additionally, Adsterra’s self-serve ad platform gives you full control over your campaigns, making it easier to adjust your strategy in real-time and optimize your ROI. Whether you are looking to run a brand awareness campaign or a direct-response ad for gambling services, Adsterra provides the tools needed to reach the right audience.
Adsterra vs. 7Search PPC: Which is Best for Gambling Ads?
Both Adsterra and 7Search PPC have their merits, but the best choice depends on your goals and budget. Let’s explore some key factors to consider when choosing between the two.
Traffic Volume and Quality
Adsterra boasts a larger traffic volume, especially in terms of global reach, which could be beneficial for advertisers looking to scale quickly and reach a broader audience. The platform provides a wealth of targeting options, including geo-targeting, device targeting, and interest targeting, ensuring that your ads reach the most relevant audience for your gambling offers.
On the other hand, 7Search PPC operates in a more niche space, which can be advantageous for advertisers who are looking for more focused, targeted gambling traffic. While its traffic volume may not be as vast as Adsterra’s, 7Search PPC excels at providing a quality audience who are specifically interested in gambling-related content.
If you're focused on specific regions or are operating in a competitive market, the targeted nature of 7Search PPC can help you avoid oversaturation while still reaching the right users.
Cost Efficiency and ROI
When it comes to cost, 7Search PPC tends to be more affordable compared to Adsterra, making it a great option for those with a limited advertising budget. The platform’s pay-per-click model allows advertisers to control their ad spend and adjust bids to stay within budget. This can help maximize ROI, especially when running small-scale campaigns for gambling ads.
However, Adsterra can offer a higher return on investment for advertisers who are willing to spend a bit more on traffic. With its broader audience and more advanced targeting options, Adsterra offers a strong opportunity for scaling large campaigns.
For gambling advertisers aiming to hit multiple markets and generate higher revenues, the investment in Adsterra’s services can pay off significantly in the long run.
Ad Formats and Flexibility
Adsterra shines with its diverse range of ad formats, making it easy to create visually engaging campaigns tailored to different types of users. Whether you prefer display banners, push notifications, or pop-under ads, Adsterra’s flexibility allows you to experiment with different formats to see what resonates best with your audience.
Additionally, Adsterra’s direct linking feature allows you to promote gambling offers with minimal effort, driving more conversions without needing a landing page.
In contrast, 7Search PPC’s simplicity can be a double-edged sword. While its focus on basic text ads might limit your creative freedom, it also ensures that your ads are easy to set up and track.
The platform may not offer as much variety in terms of ad formats, but if you’re focusing on text-based search ads that lead to well-optimized landing pages, 7Search PPC could be the perfect fit.
Customer Support and Optimization
Both platforms offer excellent customer support, but Adsterra excels in terms of offering in-depth campaign analytics and optimization tools. Adsterra’s platform provides detailed insights into your campaign performance, allowing you to make informed decisions about which ads are working and where you can improve.
The self-serve nature of the iGaming ad platform gives you the flexibility to experiment with different strategies, while its optimization tools make it easy to scale successful campaigns.
7Search PPC offers less in terms of advanced analytics, but it does provide enough reporting tools to help you track the basics of your campaign’s performance.
For advertisers who are just starting out and need a straightforward system, 7Search PPC’s simplicity might be a blessing. However, if you require deeper insights and more robust optimization options, Adsterra could be the better option.
Conclusion
In the battle between Adsterra and 7Search PPC, both platforms offer distinct advantages for gambling advertisers. Adsterra’s larger traffic pool, advanced targeting options, and versatile ad formats make it a strong choice for those looking to scale large campaigns and target a global audience.
On the other hand, 7Search PPC’s cost-efficiency, focus on niche audiences, and ease of use make it an attractive option for advertisers on a smaller budget who are looking for quality, targeted traffic.
Frequently Asked Questions(FAQs)
Which platform is better for smaller gambling advertisers?
Ans: 7Search PPC is ideal for smaller gambling advertisers due to its cost-effective model and targeted audience, making it a great starting point.
Can I run multiple types of ads on Adsterra?
Ans: Yes, Adsterra supports various ad formats, including display banners, pop-unders, and push notifications, giving you flexibility in your campaigns.
Which platform offers better targeting options for gambling ads?
Ans: Adsterra offers more advanced targeting options such as geo-targeting, device targeting, and interest targeting, allowing for more precision.
How can I optimize my gambling ads for better ROI on these platforms?
Ans: Use detailed analytics to track performance, experiment with different ad formats, and adjust bids based on what drives the highest conversions.
Which platform offers a higher return on investment for large-scale campaigns?
Ans: Adsterra tends to offer a higher ROI for larger campaigns due to its broader reach, advanced optimization features, and versatile ad formats.
